We are FAM UNITEDa digital first creative company devoted to shaping brands into commercial life forces.

We elevate brands through Design, Digital, and Content Production services.

We deliver an integrated offering that seamlessly links culture, communication and consumer intelligence in order to deliver modern and culturally relevant brand experiences.

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Brand Design

Leading a new generation of creativity, we help define what your brand stands for and its unique place in today’s culture. By designing every point of communication, we ensure that your brand values create the emotional connections that drive audiences to action.

  • Creative Strategy
  • Brand Identity Design
  • Packaging Systems
  • Product Design
  • Experiential Design

Digital

Our strong digital capabilities ensure that Strategy, Design, and Development are always executed for success. With a focus on E-Commerce, Mobile Platforms, and Rapid Prototyping, our cross-platform digital solutions deliver the best digital brand performance.

  • Digital & Social Strategy
  • Data Intelligence & Analytics
  • Digital Identity Design & Websites
  • E-Commerce Design & Development
  • App Design & Development
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Content

Merging creativity with business intelligence, we create compelling customer-centric and data inspired content, ensuring an authentic brand story. Through a strategy-led execution for all channels, we maximize user engagement building community and brand loyalty.

  • Content Strategy & Planning
  • Production & Post-Production
  • Campaign Concept & Execution
  • Influencer Partnerships
  • Brand Activations

FAM UNITED is about people, simplicity and drive. Our team is comprised of highly-skilled individuals with deep industry experience across branding, digital, content production and operations.

Guido Callarelli

Founder and Chief Creative Officer

With over a decade of experience in fashion and pop culture branding. His work encompasses creative direction, branding, digital, experiential design, creative consultancy, and packaging. In 2017 Guido founded FAM UNITED, working with clients including Kanye West, Anja Rubik and established brands Tommy Hilfiger, Nike, and Supreme. Prior to FAM UNITED, Guido served as Art Director for Kanye West’s creative agency, lead and manage projects for print and digital campaigns, and brand ephemera for clients: Stella McCartney, Versace, Chopard, Printemps, Valentino.

Matthew Ross

Chief Digital Officer

Matthew Ross has nearly a decade of experience in the evolving digital world, focusing on a wide range of offerings including revenue and growth strategy, branding, advertising, digital marketing, technology, and end-to-end eCommerce solutions. His expertise stems from his time working in operations at LCatterton, one of the largest consumer-focused private equity groups in the world. In addition to his experience a LCatterton, Matthew served as a Business Development lead for CreateThe Group, a full-service creative and digital marketing industry leader for fashion and luxury eCommerce. He also served as a Digital Strategy Partner at Black & Black Creative, a digital design and web development studio for high-end consumer retail and luxury brands. He has worked with clients such as Calvin Klein, Louis Vuitton, Neiman Marcus, Tiffany & Co., TUMI, John Hardy, Lincoln Center, Bliss, Godiva, and Soludos.

Robert Hamada

Chief Content Officer

Robert Hamada is an award-winning creative director and a photographer, in addition to a content production expert with over two decades of industry experience. He graduated with a Bachelors of Fine Art from Art Center College of Design after attending Brooks Institute of Photography and Film to then go on to assist the top photographers in fashion in advertising. His style combines classical principles of light, color, and composition presented in a contemporary fashion to create content with an intangible atmosphere and emotion. His clients have included Theory, Tiffany& Co, Bottega Veneta, Barneys, Levi’s, Samsung Porsche Design Sport, Nike, Vogue - Japan, Vogue Homme - Japan, Elle - Korea, T Magazine –Singapore & more.

Shadrack Lindo

Chief Design Officer

With a diverse portfolio spanning over twenty years as a practicing graphic designer and branding expert, Shadrack has worked on large and small scale design and identity projects for individuals, corporations, and organizations integrated across all media channels. Shadrack has worked with dozens of creative agencies to help develop brands for their clients from the early stages of brand audits, research and strategy to developing distinguishing marks and compelling brand campaigns. His clients have included VICE, Smithsonian Channel, Showtime Networks, and Sotheby’s amongst others.

From its inception in 2016, FAM UNITED has been mixing cultural vision and digital innovation, launching and revamping a variety of brands spanning the street, luxury, and heritage verticals.

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General inquiries

General inquiries

General inquiries

General inquiries

General inquiries

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

New business

New business

New business

New business

New business