ORIGINAL BY ANJA RUBIK — Digital platform

Embracing an inspirational digital journey through her fragrance

The scent of originality

FAM directed a digital journey into the mind of supermodel Anja Rubik for the launch of her personal fragrance. The digital flagship champions a contemporary interactive experience, featuring a stark contrast of black and white to elevate imagery and high-performance videos of Anja herself to emulate the free spirit and attitude of her Original fragrance.

what we did
Digital Experience
CASE-OPENER-ANJA
anja-square-1

Her fragrance discovered

The site’s design provides interactive storytelling through fluid interfaces and a complete scroll transitions, allowing the audience to discover the scent through the eyes of Anja - a concept executed to mirror a real-life experience of smelling the fragrance.

Photography: Paola Kudacki
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