CALDER FOUNDATION — Digital platform

An iconic American artist foundation relaunched for the digital age

Navigating the archive

FAM worked in close collaboration with the famed Calder foundation to design and develop a new digital platform that celebrates the life and work of Alexander Calder. Honoring the foundation’s dedication to preserving, supporting, and advancing the development of visual arts, the site is a tribute to those same values - utilizing a minimalist design, elevated user-experience, and custom content including a series of bespoke short films.

what we did
Digital Experience Design
Content Creative
CASE-OPENER-CALDER
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Reinterpreting a Geniuses work

Inspired by the innovative spirit o Alexander Calder, FAM took a different approach to showcasing the colorful world of the artist by creating bespoke films that capture the works of Calder through elegant black and white silhouettes in motion.

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