We are FAM—Far Ahead of Mainstream. We are the fashion-forward design agency that consciously sways away from trends in favor of authenticity. What we do instead, is try to create work that will end up influencing the market.

We work with brands that are fresh and exciting, and we’re incredibly good at what we do. We know fashion and lifestyle like the back of our gloves. We know how to make brands talk digital and branding famous. And we make content that’ll make your online presence shine.

company-brand-design-3

Branding

We help define what your brand stands for and its unique place in today’s culture. We then configure every point of your communication while effectively communicating your brand values in a way that creates an emotional connection with the audiences and drives them to action.

  • Brand Aesthetics
  • Brand Identity Design
  • Packaging Systems
  • Experiential Design

Digital

Our strong digital capabilities combine Strategy, Design, and Development in a potent way. Our expertise in E-Commerce, Mobile Platforms and Rapid Prototyping enables us to deliver sophisticated cross-platform digital solutions for incredible brand performance.

  • Digital Identity Design
  • E-Commerce Design & Development
  • Platforms & Editorial Websites
  • App Design & Development
company-digital-1

Content

With a creative approach to business intelligence, we create authentic brand stories that makes the audience go wow.  Our strong use of strategy in multi-channel execution lads to high levels of user engagement, community-building and brand loyalty.

  • Brand Content Creation
  • E-Commerce Content Creation
  • Production & Post-Production
  • Campaign Concept & Execution

Our team is comprised of highly-skilled individuals with deep industry experience across branding, digital, content production and operations.

Guido Callarelli

Founder and Chief Creative Officer

With over a decade of experience in fashion and pop culture branding. His work encompasses creative direction, branding, digital, experiential design, creative consultancy, and packaging. In 2017 Guido founded FAM UNITED, working with clients including Kanye West, Anja Rubik and established brands Tommy Hilfiger, Nike, and Supreme. Prior to FAM UNITED, Guido served as Art Director for Kanye West’s creative agency, lead and manage projects for print and digital campaigns, and brand ephemera for clients: Stella McCartney, Versace, Chopard, Printemps, Valentino.

Shadrack Lindo

Partner and Chief Design Officer

With a diverse portfolio spanning over twenty years as a practicing graphic designer and branding expert, Shadrack has worked on large and small scale design and identity projects for individuals, corporations, and organizations integrated across all media channels. Shadrack has worked with dozens of creative agencies to help develop brands for their clients from the early stages of brand audits, research and strategy to developing distinguishing marks and compelling brand campaigns. His clients have included VICE, Smithsonian Channel, Showtime Networks, and Sotheby’s amongst others.

Matthew Ross

Chief Digital Officer

Matthew Ross has nearly a decade of experience in the evolving digital world, focusing on a wide range of offerings including revenue and growth strategy, branding, advertising, digital marketing, technology, and end-to-end eCommerce solutions. His expertise stems from his time working in operations at LCatterton, one of the largest consumer-focused private equity groups in the world. In addition to his experience a LCatterton, Matthew served as a Business Development lead for CreateThe Group, a full-service creative and digital marketing industry leader for fashion and luxury eCommerce. He also served as a Digital Strategy Partner at Black & Black Creative, a digital design and web development studio for high-end consumer retail and luxury brands. He has worked with clients such as Calvin Klein, Louis Vuitton, Neiman Marcus, Tiffany & Co., TUMI, John Hardy, Lincoln Center, Bliss, Godiva, and Soludos.

Robert Hamada

Chief Content Officer

Robert Hamada is an award-winning creative director and a photographer, in addition to a content production expert with over two decades of industry experience. He graduated with a Bachelors of Fine Art from Art Center College of Design after attending Brooks Institute of Photography and Film to then go on to assist the top photographers in fashion in advertising. His style combines classical principles of light, color, and composition presented in a contemporary fashion to create content with an intangible atmosphere and emotion. His clients have included Theory, Tiffany& Co, Bottega Veneta, Barneys, Levi’s, Samsung Porsche Design Sport, Nike, Vogue - Japan, Vogue Homme - Japan, Elle - Korea, T Magazine –Singapore & more.

We have worked with brands spanning the luxury, streetwear & fashion, entertainment, and culture verticals. We have done projects ranging from relaunching heritage brands to designing new startups. Our experience enables us to deliver electrifying content and transformative digital experiences.

boast-logo-01
ecko-logo-01
fooandfoo-logo-01
woolrich-logo-01
pony-logo-01
daya-logo-01
nike-logo-01
angelsanchez-logo-01
supreme-logo-01
anja-logo-01
hba-logo-01
mariatash-logo-01
cander-logo-01
dimmak-logo-01
fearofgod-logo-01
goodmusic-logo-01
alyx-logo-01
kanye-logo-01
offwhite-logo-01
theblonds-logo-01

General inquiries

General inquiries

General inquiries

General inquiries

General inquiries

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

+1 845 867 4696
connect@famunited.co

45 Main Street Suite 546
Brooklyn, NY 11201

New business

New business

New business

New business

New business